Posizionamento Motori di Ricerca

Un sito internet mal posizionato sui motori di ricerca, è un sito internet che non porta valore aggiunto all’azienda; oggi l’87% delle sessioni di navigazione inizia dai motori di ricerca (Google in primis), anche se conosciamo già l’url del sito che vogliamo visitare: infatti, la maggior parte degli utenti che sanno l’indirizzo del sito che vogliono visitare, non scrive più l’indirizzo completo del sito sulla barra degli indirizzi ma piuttosto ne digita una parte, generalmente senza “www” e senza “.it”, direttamente nella barra di ricerca di google o in google stesso (che in genere si apre come prima pagina del browser). Ne consegue che un investimento economico su un nuovo sito internet dovrebbe sempre essere accompagnato da un adeguato investimento sul posizionamento su Google.

La domanda che i nostri clienti ci pongono sempre più frequentemente è “come faccio ad ottimizzare il mio sito per Google?” ; questa domanda è SBAGLIATA ! un sito internet deve essere ottimizzato per fornire contenuti coerenti con l’informazione che si vuole dare, e deve essere implementato in modo che ogni singolo componente dia l’informazione che l’utente sta cercando; i sofisticati algoritmi lessicali di Google sono in grado capire quale argomento sia discusso in una certa pagina web, e nell’assegnare un peso a quell’argomento all’interno dell’indice delle ricerche. Ciò non di meno, è fondamentale che i testi e la struttura del sito web siano conformi alle regole di Google, e siano ottimizzati per raggiungere il miglior posizionamento.

Grazie alla nostra esperienza maturata negli anni, attestata dalla certificazione di uno dei maggiori S.E.O. italiani e continuamente aggiornata seguendo l’evolversi dei motori di ricerca, siamo in grado di fornire un servizio completo ed economico garantendo ottimi risultati sia in termini di presenza sui motori di ricerca, sia (cosa più importante) in termini di ROI (Return Over Investment).

Inoltre, sapremo guidarvi nella creazione e nel monitoraggio delle campagne a pagamento (ad esempio AdWords), sapremo consigliarvi in quali siti pubblicare banner pubblicitari a pagamento, e monitoreremo costantemente le performance del vostro sito internet.

Contattaci per saperne di più !

Trust the ants :-)

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